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PUBLICITY
TIPS
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by Robyne Beaubien
Publicizing events and activities is one of the
most important things you will do in building a WM. Below are some
of the key ways to advertise your WM activities:
1. Bulletins and Newsletters - first and foremost, use the primary
methods of advertising through your church. Be sure that events and
activities are included in church calendars and publications in time
for women to add them to their schedules.
2. Special Publications - I recommend that a WM publish their own
seasonal brochure telling about the ministry and list upcoming events.
For example, in the fall I would begin to put together a brochure for
January that would list all the studies, events, activities, etc. for
the Spring.
3. Event Flyer - Create a flyer, poster, post card, or invitation
for each event. Something that can be mailed or slipped into the weekly
bulletin or newsletter at church. Make it special, even if the event
is listed in the bulletin/newsletter. Put flyers or posters up around
the church (don't forget to put them in the women's restrooms). Wherever
women meet, find a way to get your advertising there. Make arrangements
to post them in grocery stores, coffee shops, gyms, women's clothing
stores... wherever you can to reach out to women.
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